Latest
May 6th, 2026: Apple Halts Share Buyback, Apple’s Net Cash Trajectory, Net Cash Neutral vs. Excess Cash
May 4th, 2026: Apple’s 2Q26 In Three Charts
May 1st, 2026: Apple Earnings, Stellar iPhone Demand, Apple Sunsets Net Cash Neutral Target
April 29th, 2026: Previewing Apple’s 2Q26 Earnings: Above Avalon Estimates
April 28th, 2026: Previewing Apple’s 2Q26: It’s All About Product Supply
April 27th, 2026: Where Apple Is Headed
April 23rd, 2026: What Apple May Look Like With John Ternus as CEO
April 21st, 2026: Apple's Next Leadership Era
April 20th, 2026: Amazon to Acquire Globalstar, Apple to Partner With Amazon Leo, The Big Picture
April 10th, 2026: There Isn’t a MacBook Neo “Dilemma”
April 8th, 2026: New iPhone Demand Clues, iPhone 17 Sales Strength, iPhone Air Popularity by Country
artemis II
April 6th, 2026: iPhone Circles the Moon, Shot on iPhone, The Big Picture
April 3rd, 2026: Apple Will Never Be Replicated
April 1st, 2026: Apple at 50 Years: Failure Was Needed to Succeed
mac pro
March 31st, 2026: Mac Pro Discontinued, Mac Pro Nostalgia, The (Evolving) Mac Line
Apple Ads
March 27th, 2026: Why Apple Sells Ads, Apple Place Cards, Playing Devil’s Advocate
Apple Maps
March 25th, 2026: Ads Coming to Apple Maps, Apple’s Privacy Pitch, Apple Business
MacBook Neo
March 23rd, 2026: Mac Sets Launch Record, iPhone Supply Remains Constrained, Demand vs. Supply
Tim Cook
March 19th, 2026: Apple’s 50th Anniversary Is Approaching, Tim Cook’s Apple 50th Anniversary Letter, Thoughts on Apple’s Anniversary Events
Apple Sports
March 18th, 2026: Smartphone Fallout From Memory Shock, Monetizing Apple Maps, Apple’s Sports App Gaining Momentum
iPhone sales share
March 17th, 2026: 2025 Smartphone Shipments Data, iPhone vs. Mac Sales Share, Amazon Launches Prime Video Ultra
Google Maps
March 16th, 2026: Google Launches Immersive Navigation, Google Launches Ask Maps, Digital Mapping Needs More Attention
MacBook Neo