Latest
July 14th, 2025. Apple Seeking Formula 1 Media Rights, Apple Needs to Bet Big on Immersive Video, Factors in Apple’s Favor
July 10th, 2025. Jeff Williams and the Apple Machine
July 9th. 2025. More on Apple CEO Succession, Tim Cook on Apple CEO Succession, The Ideal Candidate for Apple CEO
July 8th, 2025. Apple COO Jeff Williams to Retire, Revisiting Apple CEO Succession
July 7th, 2025. More on “F1 The Movie” Success, Capex vs. Depreciation, Keep an Eye on Big Tech Headcount
July 3rd, 2025: Apple Revises DMA Approach in EU, Microsoft Announces Big Layoffs, Microsoft Makes Deep Cuts to Gaming, Apple Loses Motion to Dismiss Antitrust Suit
July 1st, 2025. More on Apple’s “F1 The Movie” Marketing, Apple Needs to Do More Ecosystem Marketing
June 30th, 2025. Apple’s “F1 The Movie” Scores at Box Office, A Big Win for Tim Cook and Eddy Cue, Apple’s Controversial Apple Pay Promotion
June 19th, 2025: Apple Goes All-In on “F1 The Movie,” Why Apple Is Doing Apple TV+, Betting on Storytelling in a Sea of TikToks
June 18th, 2025. My Reaction to Apple’s Post-Keynote Press at WWDC, Apple Talks iPad vs. Mac
June 16th, 2025. Apple Talks Siri Delay, Remaining (Siri Delay) Questions, Takeaways
WWDC 2025
June 13th, 2025. Interesting Notes and Tidbits From Apple’s WWDC Keynote
Visual Intelligence
June 11th, 2025: Apple’s Master Plan (As Revealed Through WWDC 2025 Announcements)
WWDC 2025
June 10th, 2025. Three Themes From WWDC 2025
App Store
June 6th, 2025: Takeaways From Apple’s Global App Store Study, An Opposing View of the App Store, My Reaction
RevenueCat
June 5th, 2025. Apple’s App Store Emergency Motion Denied, Early Tests Show IAP Beats Web Payments, Indie Developers May Continue to Prioritize IAP
Meta Connect
June 4th, 2025: Anduril Partners With Meta on Military Headsets, A Headset Drought?, Apple Is Needed (Once Again)
OpenAI
June 3rd, 2025: OpenAI COO Talks Screenless Devices, OpenAI’s Strategy Document From 2024, Apple Appeals EU Interoperability Rules
IAP
May 30th, 2025: Takeaways From Apple’s New App Store Study, Apple's Ongoing Fight Against App Store Fraud, App Durability
RAC7
May 28th, 2025: Apple Acquires RAC7 Gaming Studio, Meta to Open Stores to Sell Wearables, A Retail Wild Card
Introducing AVALON, an all-new podcast about Apple from Neil Cybart
Tariffs
May 27th, 2025: Trump Goes After Tim Cook, Apple’s PR Win, What’s the Solution?
Jony Ive