Latest
March 19th, 2026: Apple’s 50th Anniversary Is Approaching, Tim Cook’s Apple 50th Anniversary Letter, Thoughts on Apple’s Anniversary Events
March 18th, 2026: Smartphone Fallout From Memory Shock, Monetizing Apple Maps, Apple’s Sports App Gaining Momentum
March 17th, 2026: 2025 Smartphone Shipments Data, iPhone vs. Mac Sales Share, Amazon Launches Prime Video Ultra
March 16th, 2026: Google Launches Immersive Navigation, Google Launches Ask Maps, Digital Mapping Needs More Attention
March 12th, 2026: MacBook Neo Teardown, Neo and Apple Creator Studio, Neo Revenue Potential, Apple’s New Instagram Play
March 11th, 2026: MacBook Neo: It’s the Real Deal
March 10th, 2026: Apple Embraces New Marketing Strategy for Neo, 2025 PC Sales Data, Memory as Leverage
March 6th, 2026: Apple Closed the Mac Price Umbrella, Is There an iPhone Price Umbrella?, Three Reasons Why Neo Will Likely Succeed
March 5th, 2026: Apple Unveils MacBook Neo, Neo as a Mac Inflection Point, The Windows Brigade Is Doomed
March 4th, 2026: Thoughts on Day 2 of Apple’s Spring Product Launch, The iPad Air (M4), More on iPhone 17e and Low-End Smartphones
March 2nd, 2026. Apple Unveils iPhone 17e, Thoughts on the iPhone 17e, Apple and Low-End Smartphones
F1
February 27th, 2026. Netflix Drops Out of Running for Warner Bros. Discovery, Apple Signs F1 Deal With Netflix, Apple’s F1 Integration Is Unprecedented, Apple’s Busy (Upcoming) Week
Mac mini
February 26th, 2026: Apple to Bring Some Mac Mini Assembly to the U.S., Apple Gives WSJ Factory Tour, NYT Pushes U.S. Semiconductor Propaganda
F1
February 24th, 2026. Apple Partners With IMAX for F1, MLS and Apple Kick Off New Season, Apple Partners With EverPass Media
Apple Vision Pro
February 20th, 2026: Apple Releases iOS 26 Adoption Figures, iOS 26 Adoption by iPhone Age, YouTube Launches Apple Vision Pro App (Finally)
Apple Music
February 19th, 2026: Spotify Earnings, Something Feels off With Spotify, It's Time to Push Apple Music
FTC
February 13th, 2026: Apple News Bias Alleged, FTC Warns Tim Cook, EssilorLuxottica Discloses Ray-Ban Meta Sales
M&A
February 11th, 2026: Apple Acquires Q, The Key Q Patent, Apple Is Developing a New User Interface
Reading Between the Lines
February 9th, 2026: Reading Between the Lines of Apple’s 1Q26 Earnings Q&A With Analysts
share buyback
February 6th, 2026. Apple Reaccelerates Share Buyback, Apple’s Stellar Free Cash Flow, Takeaways From Apple’s 1Q26 10-Q
Apple 1Q26
February 4th, 2026. Apple 1Q26 Earnings Review: Margin Concerns Are Overblown
1Q26
February 3rd, 2026. Apple 1Q26 Earnings Review: Let’s Talk About iPhone Results
AAPL 1Q26