Zane Lowe
Apple Immersive Video
Apple Immersive Video
March 17th, 2025. Apple Releases Metallica on Vision Pro, Thoughts on Apple Immersive Metallica, Apple’s Immersive Video Release Strategy
Apple Vision Pro
October 24th, 2024. Navigating Through More Apple Vision Pro Production Noise, Vimeo Launches App for Apple Vision Pro
Apple Immersive Video
October 11th, 2024. Thoughts on Apple’s NBA All-Star Weekend Film in Apple Immersive Video, Apple Immersive Video and Sports Questions, The Big Picture
We had very good reason to believe that Apple was going to release an Apple Immersive Video film for 2024 NBA All-Star Weekend. Here was a tweet of mine from February depicting Apple’s immersive cameras at the Slam Dunk contest.
Apple Vision Pro
October 10th, 2024. Apple Releases First Scripted Film in Apple Immersive Video, Thoughts After Watching “Submerged,” The Future of Video
Two hours ago, Apple released “Submerged,” its first scripted film captured in Apple Immersive Video for Apple Vision Pro. Earlier this week, I pre-screened “Submerged” along with a new Apple Immersive Video film of the 2024 NBA All-Star Weekend.
NBA
June 5th, 2024. NBA Media Rights Negotiations Wrapping Up, Where’s Apple?, NBA and Apple Immersive Video
Beats
May 31st, 2024. Signs Point to New Beats Pill Speaker, Google and Magic Leap Form Partnership, First Up-Close Shots of Apple’s Immersive Video Cameras
Apple Vision Pro
April 2nd, 2024. Apple Releases "2023 MLS Cup Highlights" for Vision Pro, A Breathtaking Moment for Vision Pro, Apple Immersive Video Questions
Apple Immersive Video