October 2021

July 1st, 2025. More on Apple’s “F1 The Movie” Marketing, Apple Needs to Do More Ecosystem Marketing

June 30th, 2025. Apple’s “F1 The Movie” Scores at Box Office, A Big Win for Tim Cook and Eddy Cue, Apple’s Controversial Apple Pay Promotion

June 19th, 2025: Apple Goes All-In on “F1 The Movie,” Why Apple Is Doing Apple TV+, Betting on Storytelling in a Sea of TikToks

June 18th, 2025. My Reaction to Apple’s Post-Keynote Press at WWDC, Apple Talks iPad vs. Mac